Corporate does not mean boring! Photography & Design for Glezco’s Christmas Card
Glezco Asesores y Consultores is a law firm within the labor and tax consultancy sector that seeks to enhance their visual identity and stand out among their competitors. The design of a Christmas greeting card is a typical assignment for these dates, usually sent to their customers through newsletter and regular mail.
To reinforce the identity of Glezco according to their corporate image, we created a photograph that was out of the ordinary within the consulting sector; that would draw attention to their clients and break with the stereotypes of this type of communication, many times distant and boring. In this way, with a naive and handmade approach, with wooden blocks covered with paper, we built the letter “G”, initial of the signature.
This typography, as a big pillar appears capturing the most attention in photography, revealing a winter landscape made of papercraft, where corporate brand colors; blue, gray and white stand out, accompanying the central message of the card. “If your dreams for new year’s do not scare you, they are not big enough!”
Sharing christmas card on printed media
Sharing christmas card on digital media
How we built the G!
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