Visual content strategy for Iroha Nature’s social media, a cosmetic brand

Brief

Iroha Nature is a Spanish cosmetic brand known for being a pioneer in the introduction of tissue masks. The firm requires the creation of visual content to generate brand awareness through its different digital marketing campaigns.

SERVICES
Content Strategy
Creative Direction
Photography & Video
Postproduction

CLIENT
Iroha Nature 

Solution

In order to achieve greater brand engagement with its community, we proposed the development of visual pieces in three lines of content: inside iroha, step by step and skin transformations

Combining fresh photos and short form videos, we not only brought brand’s products to life but also, we got the user to know about their composition and benefits.

FACIAL AMPOULES

3×1 carousel adaptation, step by step for Instagram: wash, open and apply!

Storytelling for social media

PEEL OFF MASKS

3×1 mosaic adaptation, step by step for Instagram: apply, wait and peel off!

Digital optimization for social media

HANDS & FEET MASKS

Other versions of the same image

Step by step: wash, apply and enhance!

Step by step: wash, dry and apply!

SOCIAL MEDIA

Contact us! info@somoslapsus.com