Estrategia de Contenidos - Storytelling Visual - Marketing Visual

Malt chooses Låpsüs to make its annual photographic greeting card among all the profiles of their community

To wish a happy 2022, Malt, Europe’s leading freelance community, chose five profiles from across its platform to represent their business vision on a postcard. Annie Domínguez and Mary Urrutia, founders of Låpsüs, were chosen to produce the annual greeting card in the discipline of photography, and we couldn’t be more proud!

Malt’s vision speaks of “Giving everyone the power of choice”, highlighting the revolution that the professional world is experiencing as well as drawing its future. Freelance community is at the main point of this new order of work and this is why Malt wanted us to think about the meaning of freedom of choice while working.

Creative photography inspired by the ocean and the meaning of being able to choose in the professional world. Made by Låpsüs for Malt’s 2022 annual greeting
Along with the illustrator Sheina Szlamka, the copywriter Ravianne Van Vliet, the motion designer Jonas Anders and the programmer Keny Zachelin, we were invited to think about the new ways of working, the opportunities that the power of choice gives us and the concept of community in the freelance environment. The five digital and printed postcards created for this occasion, and available at  the Happy New Year website highlight creativity from five different professions and the power of freelance talent, despite the distances! Do not miss the making of video that Malt produced to communicate this initiative to start this new year and making known their favorite creative profiles!

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