Sensory journey through Photography for Highway’s smart shop launching
We had hardly heard the word smartshop when we were commissioned to create the visual storytelling and conceptual photography for Highway, a new ecommerce for psychoactive products in Peru.
To address this creative photography project, we had to put prejudices aside and document ourselves about a psychedelic and sensory world that we were completely unaware of. Also we immersed ourselves fully in Peruvian culture.
We were inspired by the magical sensations resulting from the consumption of their products through a visual storytelling focused on the representation of Peruvian landscapes and their folklore; a world full of metaphors and symbolism.
And that’s how we embarked on a journey through the senses … We just had to open the doors of perception!
"The Myth of the Cave" from Platon
A glance to Peru through its dreamlike landscapes
Taking the Amazon and other emblematic places of Peru as a reference, we recreate a series of surreal landscapes that will exalt the five senses. Through experimentation with different textures, shapes and saturated colors, we generate a distorted visual language of reality to create environments to another state of consciousness.
"Devil's Stone": folk superstition to another dimension
The psychedelic fauna of the Amazon: wild elixir for the spirit
Amazon Nymph: a mirage of reality
Amazon River, a stream of scales and sinuous waves
Traveling into inner consciousness through magical sensations
The sensory stimulation produced by the consumption of psychoactive substances is associated with jungle areas where rituals around Ayahuasca take a spiritual sense for self-knowledge.
Our aesthetic and conceptual approach to set this journey into inner consciousness is achieved through the use of metaphors and different resources; saturated colors, cosmic dust, neon lights… With this, we refer to ideas such as clairvoyance, duality and space in a fanciful way resulting from the consumption of brand’s products.
Magic mushroom cultivation: water, harvest and consume
Cosmic Lucid Dreaming
Duality and psychological landscape
Looking for the epiphany through the metaphor of the Luminous Delta
Optimization of the 3x1 format for social networks
Discovering Peruvian culture through its folklore
The collective memory of Peru is replete with traditions and legends that explore supernatural phenomena and mystical experiences. For these visual contents, we started from the most popular and attractive to reinterpret them into a psychedelic language. We maintain the essence of Peru with a twist in the art direction, using colorful and even dramatic elements where metallic, liquid and iridescent textures are combined.
One of the typical waltzes is La Flor de la Canela, which we refer to on this photograph.
Ghost of Peruvian mythology that roams the jungle like a lost soul
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