Made for Walking, editorial photography for Soho magazine

Concept

For the X edition of Soho magazine by Unidad Editorial we addressed the masculine essence and the concept of strength in a sophisticated and elegant way. This is how we portray it in the editorial photography of Made for Walking, a series that includes nine images of sneakers with a minimalist and graphic approach. 

In these compositions, the shapes of painted bodies coexist with the different textures of sports designs, generating a contrast between the sheets.

For this shooting we propose diptychs with a dual language; on the one hand, portraits of sneakers appear backlighting with a mysterious and dark aura. On the other hand, graphic compositions inspired by the Bauhaus design show up with a predominance of color masses. 

In both statements, the common thread is the strength represented in the male figure, understood in the body movements and its gestures; that sometimes, even seem a bit abstract.

SERVICES
Creative Direction
Art Direction
Editorial Photography
Post Production

CLIENT
Unidad Editorial

Prada & Antony Morato

Fotografía Editorial - Revista Soho - Låpsüs

Prada: an alien sole to conquer space

Fotografía Editorial - Revista Soho - Låpsüs

Antony Morato: cosmic stencil landing on Mars

Hoff & Armani

Fotografía Editorial - Revista Soho - Låpsüs

Hoff: Diomedes’s Torso holding a sneaker

Fotografía Editorial - Revista Soho - Låpsüs

 Giorgio Armani: modern Discóbolo about to launch a sport shoe 

Louboutin & Camper

Fotografía Editorial - Revista Soho - Låpsüs

Louboutin: fluorescent lunar eclipse

Fotografía Editorial - Revista Soho - Låpsüs

Camper: footstep on Venus

Dolce Gabbana & Veja

Fotografía Editorial - Revista Soho - Låpsüs

Dolce & Gabbana: back dominant with footwear

Fotografía Editorial - Revista Soho - Låpsüs

Veja: biceps curl on V

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